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What’s The Big Idea? owns and operates the WTBI Merch Shop. This Merch Shop is NOT owned or operated by PepsiCo or Frito Lay.

Items in the shops mentioned above are subject to change at any time due to availability and demand. Prices are subject to change at any time due to production price increases.

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What’s The Big Idea? owns and operates the WTBI Merch Shop. This Merch Shop is NOT owned or operated by PepsiCo or Frito Lay.

Items in the shops mentioned above are subject to change at any time due to availability and demand. Prices are subject to change at any time due to production price increases.